An international expansion plan for Nestle Essay

An international expansion plan for Nestle - Essay Example At the same time, these business organisations have also been facing certain challenges, such as increasing competition from local as well as global business organisations, which has limited their ability to exploit the prospects existing in the potential foreign markets. Correspondingly, the business organisations engaged in conducting operations in the global context are required to develop appropriate international expansion planning in order to enter into new market segments and to avail the opportunities lying in the new market in the best possible manner. Developing ideal international expansion plan is therefore essential for ensuring long-term sustainability and success of the business organisations (Twarowska & Kakol, 2013). Correspondingly, this paper intends to develop an international expansion plan for Nestle, the American leading nutrition, health and wellness multinational company, for launching its lately introduced product, â€Å"Jamba All-Natural Energy Drink† in the Australian market.Expansion into a new market is considered to be the vital step for progression for every business as it not only provides an opportunity to gain more financial resources but also helps in expanding its brand awareness. Jamba All-Natural Energy Drink is considered to be one of the most renowned drinks in America which is manufactured in collaboration amid Nestle and Jamba. In this aspect, Australia has been selected as the market for expanding a line of business as it is amongst those countries which is regarded as one of the best markets for expanding a business that manufactures energy drink. From the evaluation, it has been revealed that Australia is an economically stable nation for business expansion and it provides ample opportunities for making sustainable progression with greater demand for energy drinks. However, there are certain key competitors that can pose a threat for the business. It is further determined that Jamba All-Natural Energy Drink c an leverage proper help from Australian Trade Commission to expand its business in the nation by locating prospective options. In summary, it can be affirmed that business expansion to Australia can facilitate Jamba All-Natural Energy Drink to establish its presence in global platform as well. A) A Description of the Product or Service The lives of today’s people are considered to be very hectic in comparison with how people lived decades ago. People tend to buy products that would help them both physically as well as mentally to cope up the increasing pressure in one’s personal and professional life. In this regard, energy drinks are considered to be one such product that tends to provide mental and physical stimulation to an individual. With the advent of globalisation and the growing adaption of energy drink

The Curious Case of Benjamin Button Essay Example | Topics and Well Written Essays - 1500 words

The Curious Case of Benjamin Button - Essay Example He never had the opportunity to see his mother as she died soon after his birth. His father, Mr. Thomas Button, horrified by his elderly features, abandoned him right away at the doorsteps of a retirement home. A kindhearted black woman, Queenie, then took the responsibility and raised him all along. He soon realized that instead of growing older, he was aging in the opposite direction. He met a beautiful little girl, Daisy, who later becomes the love of his life. At times, several events break them apart. He went to Murmansk where he had an affair with a married woman, Elizabeth Abbott. He also had the opportunity to witness war when on the Chelsea ship crew. Later on, Thomas Button revealed that he was Benjamin’s real father, and left him all his possessions upon death. Growing through age in the opposite directions, Benjamin and Daisy meet up again in their forties. It was then when Daisy gave birth to a girl named Caroline. Soon after her birth, Benjamin realized that she needs a father who would age with her and leaves them. However, he visited them after a long time when he had grown up into a boy. He later dies as an infant in Daisy’s lap. The ending of the film depicts the replacement of the clock at railway station (The Curious Case of Benjamin Button). ... He managed to get a decent job on the ship and had an affair with a beautiful woman. He survived war and had a beautiful daughter like other normal people. Another major theme was the desire of man to reverse time without realizing the consequences. The depiction of a backward running clock at the very beginning of the film was a beautiful illustration of this concept. He witnessed more and more deaths, as he grew younger with time. It was not possible for him to share the joys of life with his only daughter, Caroline. Through his narrative, Benjamin also tries to tell that no matter how hard the circumstances, a person can be what he wants to be. The scene portraying abandoning of Benjamin by his father due to ugly appearance reveals the darker side of human nature. Everyone dies eventually. Though he was born different, his aging in the opposite direction never favored him to overcome time. Barsam and Monahan have noted the commonality of a narrative as, â€Å"even those narrative films bearing an overt ideological message or a dark theme are designed to engage an audience with a story† (65). As this film is a narration of a life story, all these themes including many other experiences of joy and sadness succeeded in keeping the audience captured. The Curious Case of Benjamin Button is a fantasy drama employing a narrative structure. According to Barsam and Monahan, a narrative is, â€Å"structured into acts that establish, develop, and resolve character conflict† (28). Although multifaceted storytelling over limited course of time is quite complicated, the director made an excellent effort to maintain conformity in the story structure. The sequence of events in the movie aimed to keep intrigue and